How Does Your Hosting Provider Affect Site Speed?

You must have heard a lot of things about web hosting provider impacting your site speed and wondering whether that is really true.

The answer is “Yes”!

A lot of people believe that web hosting is one of the most ignored factors when we talk about the speed of your website. Whereas, the speed of your website matters a lot. The reason is obvious that nobody likes a slow webpage. Each one of us expects everything to happen instantly.

As a matter of fact, no one would want to wait more than a few seconds for your site to load.

In this read, we’ll be talking about the role of your website’s speed and then what is the importance of a web host.

Why Page Speed Matters and What is it?

In general terms, page speed means a measurement of how quickly, the content of your webpage loads. This includes all the images, content, forms, buttons- everything on your page that is accessible to the visitor.

In short, if your web page takes a lot of time to load, your audience may lose interest. There are many other businesses offering the same service like yours, so they will obviously be diverted to other options.

A study shows that around 40% of people will leave if your website takes more than 3 seconds to load. Let’s say you have 10,000 visitors in a month on your site and if your site is slow 4,000 among those visitors will leave your site and never come back. Which means almost half of your potential customers are lost. Think about its long term impact on your business.

Do you know one of the ranking factors that the search engine considers is your site speed? If the performance of your website is low, your website may not rank in online search at all- ultimately, this will result in less or no customers at all.

Web Hosting Provider- Why does it matter?

Web hosting provider and the type of plan that you select can make a huge difference in your website’s performance.

Many businesses prefer a shared hosting plan because it is cost effective and easy to use. This plan is suitable if you have less than 1,000 visitors per day. But if you have a huge number of visitors on your website or say you have heavy images and videos on your site, shared hosting won’t be sufficient. The given amount of bandwidth and RAM will impact your website’s performance and downswing customer experience.

Which Factors Affect The Speed of Hosting Service?

Let us help you decide which hosting factor you should consider before choosing your web host. The two main features of web host that play an important role in your website’s speed and performance are:

Type of storage: If your hosting provider has integrated an SSD on their server, you will get much faster performance for your webpages as compared to the traditional hard drive.

Resources: Sufficient amount of bandwidth and RAM will naturally result in more power and speed of your website. A VPS or a dedicated server has more resources than that of shared server and doesn’t let the performance of other site affect yours.

How Does Dedicated Server/ VPS Server Increase Your Site Speed?

In a shared hosting plan, the resources are shared among many other websites on the same server. So, even if any single website faces sudden traffic spike, it utilizes all the available resources of the server and as a result, it negatively affects your website’s speed too.

But, if you decide to go with a dedicated server all those resources will only be utilized for your website. You will get an adequate amount of bandwidth, that can be used and it’s rare that you will meet that limit. Therefore, the server won’t be entangled, trying to process multiple requests from multiple websites at the same time and will be able to operate at the normal speed.

Do you find dedicated server as too expensive? Not a matter of concern. A VPS server offers, all the features same as that of a dedicated server, at minimal prices. In a Virtual Private Server, a physical server is divided into multiple virtual servers. Each of this partition is allocated with a specific amount of resources which can only be utilized for the website hosted on that server.

Thus, a dedicated or a VPS server is a better choice if you have a website with high traffic.


Irrespective of how big or small your website is, your hosting provider should be able to serve you good performance. With all the factors listed above, make sure you choose a web host that doesn’t create a negative impact on your website’s speed. There are a lot of web hosting providers in the market that are reliable, scalable and flexible. Make sure you do proper research before deciding on a web hosting provider for your website.